Online communication, visibility and networking for cultural tourism businesses
What to take into consideration when creating a website?
Why creating a website?Clicca per leggere
The main goal of a website is making itself known on the Internet and provide users with information about services and products that our business can offer. In the touristic sector is particularly relevant as it makes easier the contact between the enterprise and the customer (which is not always possible offline).
When creating an effective website for your business, there are many points to take into consideration. Decisions must be thoughtful and taking into account the features, purposes and customers of our enterprise.
Nowadays, if you are not on the Internet, YOU DO NOT EXIST. Therefore, it is necessary to develop our website so as many users as possible can access it, and making our business known.
ObjectivesClicca per leggere
Set the main goals of your particular online strategy. The decisions made in the process of creating our website must pursue these goals. By stablishing these goals to follow, the development process is clearer, leaving aside arbitrary decisions that do not bring any benefit.
For example, if we manage an online shop, our goal will be the sale of products. Instead, a graphic designs company, will expose their works on their website and their purpose will be information and contact. In the touristic case, our website must be a combination of both goals.
Web DesignClicca per leggere
The design of our website is very important, because “a picture is worth a thousand words”.
You must take into account the public to whom our services are focused (age, educational level, language…). Therefore, our web design must be focused to our customers and not the other way.
A good logotype is essential as it gives our company an image that allows the customer to remember us more easily. This will also provide credibility and seriousness. The use of certain colours (corporate colours) will also allow to transmit specific sensations.
Make Online Navigation easierClicca per leggere
Our website must be easy to use, not to make it difficult for the user to access, as it can make them to search for other websites. Accessibility is completely essential; contents, sections and information must be clearly structured and visible. Otherwise, the user will look for alternatives in competence enterprises.
It is also positive to make information easier to read, by reducing it to brief paragraphs, with specific keyword that allows to spot the information that the users are interested in.
Adaptative Design: ResponsiveClicca per leggere
The responsive design allows the correct visualisation of our website regardless of the device we access from (smartphones, tablets, computers…) by adapting our webpage.
The responsive design allows an extraordinary accessibility, as the website will continue offering all their possibilities regardless of the device used.
Information and referenceClicca per leggere
When creating a website, we can put ourselves on professional hands, or develop it on our own. Both of them are completely acceptable, but if we decide to develop our own website we must search and inform ourselves.
-Research successful websites you know: what is their web design like? How do they expose the information or products? Is it easy to navigate their platform? What does attract your attention?
-Use these models as a reference, but DO NOT PLAGIARIZE. Research their key to success and apply them the strategies and objectives to your business. Having references is not bad, imitating is.
-Innovate: Everything on the Internet is constantly changing. Thousands of websites are created and updated every minute. If you notice something is not working on your webpage, do not be afraid to change it.